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Actualités

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  • BENEFITS OF RURAL MARKETING FOR PEASANTS
    BENEFITS OF RURAL MARKETING FOR PEASANTS
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BENEFITS OF RURAL MARKETING FOR PEASANTS

There are many definition of marketing but the best definitions are focused on market orientation and satisfaction of customer needs; such as: marketing is the process by which companies or individual creates value for customers to satisfy their needs and wants and build strong customer relationships in order to capture values from customers in return.
   It is essential in every kind of business, even for peasant who need to sale their products, their raw materials , etc…
In fact, marketing should not be underestimated by peasants mostly for those malagasy peasants who did not have a lot of education  or those who do not know to write and to read. Therefore, townsman or businessman who already knows that weakness would take profits. For example, peasant who plants rice would sale 1kilogram of rice for Ar 1000 to the businessman, whereas, 1 kilogram of rice would be sold for Ar 2000 by this businessman in town. The real problem for peasant in this case is that they do not obtain any benefits from their products so that increases poverty even though they have enough resources.

   It is necessary, then, to highlight education and let peasants know about marketing and the benefits that can bring it to them. Therefore, agricultural trainer should manage the marketing field to transmit their knowledge to productor peasants to improve the benefits of their businesses and quality of their life, for their family and rural community.

Kojaina
Internship in BIMTT